One of the first videos a business may add onto a website is the classic ‘About Me’ explanation video. Rather than writing a short biography, some company directors prefer to discuss their history and passion directly to the viewer.

First and foremost, it should be stated that your customers absolutely LOVE video content. It’s much easier and quicker to digest than reading text. As a result, 80% of people will watch a video on your website, compared to a mere 20% who would read the text content on that same page. Which side of those statistics would you rather be on?

Your About Me video is an opportunity to introduce yourself to your potential customers and build a strong level of trust with them in order to raise the chances of making a sale. Therefore, you should always include the following elements in an About Me video:

Who You Are

This is simple – Just share your name and what your role is within the company.

Your Company

Let everybody know the name of your company and what your company does. You should be able to explain what the company does in just a single sentence. We’ve included what we do as an example below.

Why Your Business Exists

This is your chance to let viewers know how passionate you are about what your business does. Show your audience that you’re interested in helping them, rather than just taking their money. Consequently, your audience will be able to trust you more.

Your USP

Here, you need to explain what makes your business stand out from your competitors. It’s essential to go beyond simply saying you’re cheap or you offer the best quality. Go for something really unique and original.

A Call-to-Action

Let the viewer know what you’d like them to do after watching your video, whether than be to hit the Like button, leave a Comment or something else.

About Me videos are an amazing way to connect with your audience, build trust and put a face on your business. People are 64% more likely to make an online purchase after watching a video from you, making this especially important for E-Commerce businesses.

If you are interested in making an About Me video, please don’t hesitate to get in contact by clicking the button below.