As more and more businesses choose video for their marketing tactics, it’s becoming more and more difficult to be heard above the competition and reach your target audience. But what if we told you that silence is the way to be heard above all the noise?

One of the most annoying things to an Internet user is visiting a page and hearing sound play automatically. They didn’t ask for it, yet there it is, blaring away and screaming for your attention. That’s why Facebook automatically playing videos silently is a good thing: It doesn’t disrupt your experience.

If your marketing videos on Facebook are being played and watched in silence, it’s important to ensure they have subtitles. If people can’t decipher what is happening in your video, they will just continue to scroll past. On top of that, the visual text can actually stick in people’s minds even if they don’t pay full attention to your video.

Make sure to keep your subtitles as simple as possible. You might not even need to include the speech word-for-word. Just keep it to the important highlights, so as to keep the attention of your viewers. Your subtitles should be big enough to read, but not impeding on the visual aspect of your video.

If you are looking to appeal to an international audience, you can translate subtitles into different languages and upload them to YouTube as individual videos in order to improve your website and YouTube channel SEO.

The important lesson to learn here is to not let silent videos ruin your marketing strategies, but instead, understand what your video needs in order to be seen in what is quickly becoming an oversaturated market. Adding subtitles to your videos is a small change, yet it can make a huge difference and attract a bigger audience.

Do you use subtitles on your video? Let us know in a comment below, or get in contact using the button below to discuss further.