5 Steps to Effective Corporate Videos

Corporate videos are an audio-visual marketing tool for companies to promote their brand through several different methods, including education, testimonials and demonstrations.

As discussed in Video Marketing Haywards Heath, corporate videos can be placed into seven main categories. These different types of video can be used effectively to grow your business and increase engagement amongst your audience. Below, we’ve listed our top five steps for creating truly effective corporate videos.

1. Prepare, Prepare, Prepare

The question to ask when you decide to create corporate videos is a simple one: What do your customers actually want to know? Make sure to focus on that question and answer it sufficiently in order to provide useful value to your audience. By having a well-written script and a transparent approach to providing information, people will start to visit your website, Facebook page or YouTube channel to seek more information.

Just remember the old saying, because it’s true: Fail to prepare, prepare to fail.

2. Keep It Short and To-The-Point

On top of answering your customer’s questions fully, you should make sure to answer them as quickly as possible. Ideally, your corporate videos should aim to be under two minutes. If it’s longer, you may lose the interest of your audience. In today’s world, people expect to be able to access information instantly, so if they can’t get an answer to their question instantly, they’ll probably leave. Just because your corporate videos are ‘corporate’ doesn’t mean they have to be long and boring.

3. Don’t Tell Us, Show Us

Videos receive much more attention and engagement than written posts. The reason for this is because the public prefers information to be presented in a visual manner. We can process it faster and take in the message more quickly. That’s why the next point in this list features a corporate video, so we can explain the point by showing you.

4. Invoke Emotion

There have been numerous corporate video campaigns that have successfully achieved this, but one that really stands out rather well is the #LikeAGirl campaign from Always, which is the video you can see below.

What Always have done is shown you how they benefit a person emotionally. Their products weren’t even mentioned or shown, but you saw the branding. As a result, people who see the corporate videos from this campaign will start to associate the ‘Always’ brand with empowering women. The message here is ‘If you buy our products, you will feel strong and confident’.

How does your company make people feel?

5. Use Subtitles

This is especially important if your corporate videos are being uploaded to Facebook, because over 85% of videos on Facebook are watched on mute. This is because those videos are automatically played on mute. As explained in a previous post, subtitles can be used to appeal to International markets if you want to branch out at all. As a result, this can also help with your SEO as your YouTube channel will have lots of videos available.

The key to effective corporate videos is to always think about the customer. That’s what the five points above all do. They put the customer first, as they are the person you have to impress in order to make the sale. At Bright Light Film, we really care about helping businesses. That’s why we’d like to hear from you and get the ideas you have for your corporate videos. If you’d like to your ideas share with us, or discuss an upcoming corporate video project, please click the box below.