Video Testimonial Production

Video Testimonial Production is previous or existing clients discussing their experiences with your services or products. Whilst a written testimonial can be created fraudulently, video testimonials can bring instant credibility to your business, because of the physical presence in the video.

Video Testimonial Production Tips

The best video testimonials are the ones that seem the most natural. This shows that the person giving the testimonial is providing a genuine story. It’s better than one that has been obviously scripted by the company. A rough idea of what will be said can help, as it provides the testimonial with structure.

On top of that, the person being interviewed should be articulate and comfortable with talking on camera. People can get very nervous, so make sure they have time to prepare for the day. Do your best to try and keep them calm and the whole video testimonial production will run smoothly. Remember that time is money, so choose those who you believe will get the job done quickly!

The most outspoken customers may not necessarily be your best choice for the video testimonial production. Consider which customers you’ve helped the most because good stories get viewers interested. Your ideal choice for the video will be considerate, well-slept and, most importantly, articulate.

As discussed in our previous blog post 4 Secrets of Successful Marketing Videos, it’s good to keep your videos as short as possible. Long videos lose the attention of your audience because people want information as fast as possible. You should also make sure that the testimonial gets to the interesting story as quickly as possible. This will grab the viewer’s attention quickly and, consequently, they’ll end up more likely to watch the entire video. You want people to watch the entire video because the longer they spend on your website, the more likely they are to buy something from you.

After getting to the story quickly, the person giving the testimonial should discuss the benefits of your products or services because you want people to understand how you can help. You should also ask them to explain how your products or services made them feel. Relating companies to emotions is a very powerful thing to do because it really pushes the message into people’s memories. People associate many things with emotion, so you should make sure your company is associated with a strong emotion.

How We Help With Video Testimonial Production

At Bright Light Film, we plan our sessions around a 5-step structure that keeps those in the hot-seat calm and gives you, our client, the best results possible. We bring out the right message in the testimonial to help create what has the potential to be a useful sales tool for your business. Video testimonial production is our speciality, so we aim to give you the absolute best experience and results.

What Next?

Click the button below to go to our contact page and we can discuss your requirements.