There’s a defined difference between an amateur and professional-looking marketing video. Some who provide video marketing services will lead you to believe that the picture quality is what matters the most. However, the reality is that jumping from Standard to High Definition is only one piece of what is needed to put together a professional-looking video. The other things needed are kept secret by those who provide video marketing services, but fear not! We will now reveal four video marketing tips that will turn your next marketing video from amateur to professional.
The Optimum Length is 90 Seconds
The balance between providing enough or too much information to your audience is a fine line. Research suggests that your videos should be between 1-2 minutes, as they receive the highest engagement. We think it’s best to air on the side of caution and go halfway. As an exercise, try shortening your video’s message to a single sentence. It can be done, just look at what’s written above each tip in this blog post! If you want to go into detail, give people the choice by offering them somewhere to go for extra information.
Want to know more?
Visit our information pages to find out more about video marketing services.
Letting Your Personality Come Through Makes You Easier to Trust
You are not a faceless corporation, you are a human being with a passion for what you do. If this is shown in your marketing videos, people will see that you’re trying to help, rather than sell. When looking for video marketing services, your provider should focus on your emotions to push your message beyond just words. This could be your excitement, joy or supportiveness. Passion shows just that: You genuinely want to help, and people will want to support you in chasing your dream, especially if you use your story to bring out emotions in the viewer. But we will talk about that a bit more in the next tip.
The Outcome Sells, Not The Product
People shop for products because they have a need. Your product is the solution to that need, but your focus in the video should be on the outcome. How will it make them feel afterwards? A great example of this is Dove’s ‘Choose Beautiful’ campaign. No product was even mentioned, it just told the audience: ‘We will make you feel beautiful.’ That is incredibly powerful! Watch the video below to see what we mean.
A Call-To-Action Actually Influences People
Top YouTube celebrities, such as PewDiePie and Smosh, always give a call-to-action at the end of their videos. This could be to Subscribe to their channel, Like the video or even simply leave a Comment. The reason they do this is because it actually pushes people to do something. What do you want the person watching to do after seeing the video? Call you? Visit your website? Let them know!
Video Marketing Services
Video marketing is becoming increasingly important when it comes to the marketing campaign for any company. There’s an endless list of applications for video: Product information, brand awareness campaigns, customer testimonials and much more. By incorporating the 4 video marketing tips listed above, your next videos will make that leap from ‘amateur’ to ‘professional’, instantly. If you choose to use video marketing services, make sure they understand the golden rules above. If they don’t, that’ll be the difference between being provided good or bad video marketing services that could potentially hinder your growth.
Ready to take your video marketing to the next level with professional video marketing services?
Give Bright Light Film a call today: 07966 522 904
