Why Should I Use Video Marketing? Our Top 5 Reasons

As time passes and technology improves, we all want to consume as much information as we can in the least amount of time possible. Platforms like Twitter lets us spread our news and communicate with the world because it’s fast and convenient. To attract customers and create a successful business, this need for instant information must be satisfied. Businesses often favour social media platforms over video marketing because it’s easier to do yourself when compared to a marketing video. Also, we believe that businesses maybe don’t see much benefit with video marketing, often asking: ‘Why should I use video marketing?’

Video marketing is a quick way for people to digest information in a quick and sometimes entertaining manner. It can range from little snippets of information, such as tips relating to the service you provide, to detailed product information videos or even customer testimonials.

There are a number of ways that video marketing can benefit your business. Below, we’ve listed our top 5 reasons:

1. It Makes Information Easy to Absorb

People use the Internet to find answers to their questions or solutions to their needs. Similar to what we wrote above, people are looking to digest information and find their answers or solutions as quickly as possible. A video takes a lot less effort and time for somebody to absorb than reading.

2. It Helps Your Website Rank Higher on Google

As said above, Google will rank your website higher if you include videos on your website. Google’s function is to provide people with the most useful and relevant answers to their questions or solutions to their needs. Google understands the power of video and favours them over text-based answers.

3. It Increases Your Conversion Rate

When people ask “Why should I use video marketing?”, one of the first things we think is that it helps increase sales. At the end of the day, a business needs sales in order to survive. By placing a video on your landing page from an advert or an organic Google listing, Hubspot reports that your conversion rate can go up by 80%. This is because the human element can make a brand more trustworthy. Plus, an energetic presenter is much more persuasive than bland text!

4. It Increases Your Click-Through Rate in Marketing Emails

Did you know that if you use video in your marketing emails, your click-through rate will go up by 200-300%? It cannot be denied that watching a video is much easier than reading text, don’t you think? Videos are just infectious and a well-written script can invoke emotion, unlike boring written words.

5. It Encourages People to Stay on Your Website

The key to converting a visitor to a sale is keeping them on your website for as long as possible. The longer they spend on your website, the more likely they are to purchase something from you. So at this stage, you’ll want to try to keep people on your website for as long as possible. If you use video marketing effectively, the visitor will spend, on average, 88% more time on your website.

Video marketing is very much the future for businesses that want to be successful. If you find yourself asking ‘Why should I use video marketing?, just remember that by 2019, 80% of Internet traffic will be related to online videos. That should be enough to explain how important it is for you to start working on your video marketing strategy right now. If you think the time is right, please click below to download a free E-Book on avoiding the pitfalls of bad video marketing, or give us a call by CLICKING HERE.